Wednesday, Google TV announced their new remote control application for Android devices. This comes as no surprise, and not just because Android is Google’s mobile platform.

Mobile devices are fast-becoming the remote controls of the future. Look in the iTunes store or Android marketplace… There’s definitely a growing trend. Loads of mobile apps are being introduced, to help us quickly manage our home entertainment equipments as well as find and view content.

The app, available in the Android marketplace, allows users to control their program guides, access their DVRs and send content from the mobile device directly to the TV.

Perhaps a bit more interesting are some of the other features – apart from the standard TV remote options (like changing channels or accessing your DVR). Using the Google TV remote app for Android, you can now interact with your TV in ways you never have before. For instance, try using the integrated voice search which allows you to find your favorite shows and movies just by speaking into your Android phone. Pretty slick.

Watch the official Google TV demo of the Android app:

Internet+TV= A Big Deal

It looks like Google is taking a step in the right direction. There are numbers to prove it.

In November, Logitech and independent research firm Wakefield Research announced the results of the Global Remote Control Trends Study. The survey of seven countries from around the globe revealed that consumers are ready for an entertainment overhaul when it comes to ease of use in the living room.

Nine of 10 (93 percent in America, 89 percent and higher globally) people believe their home-entertainment experience would be better if they could press a single button for their favorite feature film.

It makes perfect sense.

Tapping the touchscreen for our favorite movies is intuitive, not only because today’s mobile devices are smart and fast, or because touchscreens provide the perfect input device for the task. It’s because we’re using our touchscreen devices while watching TV anyway. Google TV is even adding voice control to the fray.

Google TV, Sony and Logitech aren’t the only companies up on the trend. Our beloved paid TV providers like AT&T, Dish Network, Comcast, Time Warner and Verizon have all launched or announced new apps for Android and iOS devices as a way to browse on-demand TV content.

This is all great. But what about the actual entertainment?

On-screen clutter disrupts real content.

If you recall, we’ve spoken before about the clutter on the Google TV screen. I don’t want to wait around while someone scrolls around ‘searching’ for something to watch. Doing that on the phone is just fine. It’s almost expected.

Clearly, ad-supported TV isn’t going anywhere. But please, remove that from the big screen. I want content.

A growing number of us are accessing the web, texting or chatting on our phones while we watch TV. We spend our entire day with these devices – so extending our TV viewing experience to the touchscreen and integrating voice commands just feels right.

But do we need the second-screen content on the TV screen? I think not.

And another thing…

I’ll close out with a quick rant. Indulge me for a moment…

Google TV doesn’t support Apple Quicktime video.

That’s just petty. Apple won’t play nice and support Flash video, so Google doesn’t want to take anyone to Apple generated content, in Quicktime. And to justify it by not supporting Microsoft content, in Silverlight either? C’mon.

I would have thought Google would be over that kind of tit for tat behavior. Grow up.